No doubt Instagram is far more popular than the social networking app Snapchat which is an ephemeral messaging app. In fact, the number of people using Instagram Stories far exceeds the total number of users on Snapchat which if you know, the former copied from the latter. However, in order to save the messaging app, Snapchat is introducing a gaming feature within the app that must pave the way for its greater good.
Snap, the parent company behind Snapchat, as asked developers and content creators to a summit that will be held in Los Angeles on April 04 where Snap will be unveiling its gaming feature under the internal name “Project Cognac” that will be seamlessly integrated with Snapchat allowing users to play a variety of games on the platform to increase the total time spent as well.
Snapchat acquired Australian gaming studio Prettygreat at $8.6million where one of the partners was involved in developing the popular games like Jetpack Joyride and Fruit Ninja.
Further, Snapchat has teamed up with Chinese gaming giant Tencent which is behind games like League of Legends, PUBG, etc where the latter owns a stake of 10% in this multi-million dollar messaging app that introduced an ephemeral “Stories” or “Snaps” for the first time. In fact, the feature became so popular that Facebook literally copied and rebranded it as “Stories” on Instagram, Facebook, and WhatsApp.
With the increase in Facebook-owned apps’ user base, Snapchat has seen a dent in the overall user base and has been trying a number of things to grow its user base. As of now, the gaming integration must help it gain momentum as Snapchat will introduce a number of games from various developers and game creators although we don’t have any intel on any titles, etc.
The major discussion will be of revenue generation. Since Snapchat could either use in-app advertising feature which is largely annoying for users, or it can pick anything from in-app purchases which are trending in games and apps offering more at a premium, and finally, it can check out both the prospects in a combination as well.